I scheduled 432 posts in 30 minutes

I Couldn’t Stay Consistent. So I Built the Tool That Fixed That.

This is not a productivity letter.

This is a story about burning out, rebuilding from scratch, and accidentally creating something I couldn’t find anywhere else.

If you write a newsletter and struggle to stay consistent on social, keep reading. This one is for you.

The Problem Nobody Talks About

Everyone tells you to be consistent.

Nobody tells you how exhausting it is to actually do it, especially when you’re a writer with client work, side projects, and a life that doesn’t pause for your content calendar.

I started posting on LinkedIn and Twitter because I knew I needed to build an audience. I was writing. I had ideas. I had things to say.

But writing a newsletter and then reformatting everything for LinkedIn, then Twitter, then Substack, that’s not one job. That’s four.

At some point, I stopped enjoying it. I started dreading it. I would skip days just to escape the process. And when you skip days, the guilt piles up, which makes it harder to come back, which makes you skip more days.

I wasn’t lazy. I was running a broken system.

The 4-Tool Setup That Almost Worked

I did what most writers do. I went looking for tools.

After a rabbit hole that lasted longer than I’d like to admit, I landed on four: Notion to write, AI to convert, Make to automate, and Typefully to schedule.

It worked. For a while.

But every week, I was maintaining four tools, paying for three of them, and still spending more time managing the pipeline than actually writing. The tools were supposed to give me time back. Instead, they became a second job on top of the first one.

Then, in January this year, I started on Substack.

One month. 190 subscribers. People were reading. People were responding.

But behind the scenes, I was manually copying notes from Notion into Substack every single time I wanted to post. When a busy week hit, I’d forget. Then I’d feel guilty. Then I’d avoid it.

You know how that story ends.

The Chrome Extension That Wasn’t Enough

I started building in February.

First, a Chrome extension to auto-publish Substack notes. It worked, but only when my computer was on and Chrome was open. Every other tool I found had the same limitation. They all needed an extension running in the background. Your computer had to be awake. You had to be present.

That’s not consistency. That’s just a fancier version of the same problem.

I scrapped it.

Started over. A full web app this time. Built from scratch. No extensions. No dependencies on your browser or your machine being on.

By March, it could publish to LinkedIn, Twitter, and Substack automatically, from any browser, even when your computer is off.

I called it Writepat.

I built the first version for myself. A week later, I made it public.

What a Morning Looks Like Now

I wake up around 4 AM.

20-minute morning routine. Then I open my laptop, go to Writepat, and write.

That’s it.

I write my newsletter for 90 minutes every morning. That’s my content pillar, the one thing I protect above everything else. While I’m writing, I’m not thinking about what I’ll post on Twitter or what my LinkedIn caption will be. I’m just writing. Deeply. Without distraction.

Writepat has a built-in research tool on the side. If I need to look something up while writing, I don’t leave the page. I don’t open a new tab. I don’t fall into a YouTube spiral. I research, I write, I finish.

On Sundays, I spend about 30 minutes getting ready for the week.

I open the newsletter I wrote, hit convert, and Writepat generates platform-specific posts for X, LinkedIn, and Substack. Not copies of my newsletter. Not the same text pasted three times. Posts that are written for each platform, the right length, the right tone, the right format.

Then I use the smart scheduler. It slots everything into my pre-set posting times automatically, randomising across weeks so it doesn’t look robotic.

That’s the whole Sunday routine. 30 minutes.

The Sunday That Changed How I Think About Consistency

Three days ago, Sunday, March 22, I decided to make up for the weeks I wasn’t consistent.

I used Writepat’s Import from URL feature. I pasted the links to 3 of my past newsletters. Writepat pulled the content in automatically.

Then I converted each one: - 70 Substack notes - 70 Tweets - 4 LinkedIn posts

That’s 144 posts per newsletter. Three newsletters. 432 posts.

Plus 2 LinkedIn posts and 16 Substack notes I already had in drafts.

Total: 450 posts scheduled. In 30 minutes.

Posts going out for the next several weeks. Automatically. Without me touching anything.

I’m not saying this to impress you. I’m saying this because I spent months feeling guilty about not being consistent, and it turns out the problem was never my discipline. It was my system.

What Writepat Actually Does, Step by Step

Let me walk you through the tool properly so you know exactly what you’re getting.

Step 1: Write your newsletter. Open Writepat and start writing. Clean editor. No distractions. Built-in research tool on the side so you never have to leave the page. This is your content pillar, the one thing you do manually, deeply, and with full focus.

Step 2: Convert to platform posts. When you’re done, hit convert. Writepat uses Claude AI to generate: - Twitter/X posts (single posts or full threads) - LinkedIn posts (written in LinkedIn’s style, not just copied text) - Substack notes (short, punchy, native to the platform)

You can also import past newsletters by URL and convert those, too.

Step 3: Edit and customise. You get a full compose editor for each platform. Adjust tone, length, add images, split into threads. The AI gives you a strong starting point, you make it yours.

Step 4: Schedule. Use the smart queue. Set your preferred posting times once, and Writepat fills those slots automatically every time you schedule content. Or pick specific dates and times manually. Your choice.

Step 5: Auto-publish Writepat publishes to X, LinkedIn, and Substack automatically. Not when you’re online. Not when Chrome is open. Any time. Any device. Computer off.

This is the part that no other tool does the same way. Every competitor I found for Substack auto-publishing needs a Chrome extension running. Writepat doesn’t. It publishes directly from the server.

What Else Is in There

A few things worth mentioning that I use regularly:

Scratchpad, a space to dump ideas as they come. I have a note open next to my writing some mornings. When something crosses my mind that’s not for this newsletter, I throw it in the scratchpad. On Sundays, I come back, pick one, and turn it into a newsletter.

Ideas, a structured idea bank. Different from scratchpad. This is where the ideas I want to develop properly live.

Analytics, see what’s performing across platforms. Impressions, likes, engagement. It pulls data so you can see which of your posts actually landed.

Evergreen Recycler, automatically surfaces your best-performing posts after a cooldown period so they can be scheduled again. Your best content works twice.

Split & Schedule, write one long piece, drop a delimiter like ### in between posts, and Writepat splits it into multiple posts and schedules them separately across your queue. Good for long threads or drip content.

Voice Profiles, tell Writepat how you write. Tone, style, topics to avoid, and phrases you use. The AI uses this when converting your newsletter so the output sounds like you, not like everyone else.

Who This Is For

Writepat is built for newsletter writers who want to focus on their long-form content and let the tool handle social distribution.

If your content pillar is your newsletter, whether it goes out on Substack, Kit, Beehiiv, or anywhere else, Writepat takes everything you’ve already written and turns it into weeks of social content automatically.

You don’t need a team. You don’t need four tools. You don’t need to be online at 9 AM to hit publish.

You just need to write your newsletter.

The Founding Member Offer

Writepat went live five days ago.

For the first 50 people who become paying members in the next 30 days, 50% off, forever.

Not just your first month. Every month. Every renewal. 50% off for as long as you use Writepat with subscription cancellation.

There’s also a 7-day free trial, so you can see if it’s made for you before paying anything.

The founding member discount is capped at 50 people. When they’re gone, the price goes back to full.

Use code FOUNDING50 at checkout.

→ Start your free 7-day trial at writepat.com

One Last Thing

I built Writepat because I couldn’t find it.

Not because I wanted to build a SaaS. Not because I saw a market opportunity. Because I was a newsletter writer who needed a system that didn’t exist, and I got tired of waiting for someone else to build it.

If that story sounds familiar, if you’ve been duct-taping tools together, skipping posting days, feeling guilty about inconsistency, this was built for you.

Come try it. Tell me what you think.

I read every reply.

• Owol Founder, Writepat

writepat.com