If writing is your superpower

Writing is one of the most important skills in my business.

While most people still struggle to write, I write with ease every single day.

Writing is like my superpower, and system is my strength.

The truth is that I wasn’t always like this. I also once found it difficult to sit my butt down to write.

Until I found a way that works for me, and it has worked for all of my clients as well.

I once relied on discipline to write, but you know what happened? I couldn’t keep to it.

Instead, I would panic when the deadline was close, quickly write to cover up, and end up delivering poor content, then blame the algorithm for my low performance.

We are in a day and age where quality is getting rarer and more valuable.

Writing for me is not negotiable. I don’t want to outsource my newsletter writing to anyone or AI.

Here’s the problem:

Sometimes you want to do something. For some reason, you can’t, not because you’re lazy, but because you haven’t planned and followed through.

If you want to set up a sustainable one-email-per-week routine, you need a system that will help you get it done.

Let me show you the secret to my newsletter writing ritual.

The system that keeps me consistent, even when things are hard:

It all starts by setting a specific time that you will write every day and sticking to it.

Yes, I know it’s not as simple as that to adopt a behavior.

I write every day. I’ve scheduled the first 90 minutes of my day to writing, but that shouldn’t be the case for you while starting.

You should start with what you can keep to.

90 minutes is what I can keep to every day. What time? How many minutes can you keep to?

I advise you to start with 30 minutes.

I’m sure you can take out 30 minutes of 24 hours to write. If not 30 minutes, do 20 minutes. Something is better than nothing.

Let me tell you about my client, Emilija:

When I first met her, she found it difficult to write her newsletter.

She said being a mother, she doesn’t have the time to write every day, but she really wanted to.

We had a one-on-one talk, and we ended up finding her own perfect time to write.

Now, she wakes up 30 minutes earlier and writes for 20 minutes every morning before her daughter wakes up.

No, she didn’t add more time to her day. What she did was replace the time she used for scrolling social media in bed with writing.

The last time we spoke, she now sends out one newsletter every week. She is happy doing what she always wanted to do.

That is what works for her.

You just need to find what works for you.

You need a system in place to follow through. I can’t create a system for you, so I’ll share mine with you.

My 90-minute writing system:

• After my 20-minute morning routine
• On my PC without Wi-Fi
• Open Notepad alone
• Set a 90-minute time block (10-minute break in between)
• I write for two sessions
• Then I take a walk

I do that every single day.

It is not that hard to stick to if you have a system like this in place.

For me, I do not check my phone till it’s 4 hours after waking up. I do not connect my PC to Wi-Fi for the first 90 minutes of writing.

You do not need Google or ChatGPT. If you are writing and searching at the same time, you will end up confused and distracted.

I have a research system in place that takes my ideas and does the research for me. All I need to do is go through it, take the necessary information, and add that to my Notepad on Sunday for that week’s writing.

My goal is to write 800+ words every day. Sometimes I do more, sometimes less. But I make sure I get it done.

My repurposing content style:

Currently, I repurpose my newsletter for my social posts.

Why?

Because I do not want to spend another minute writing content for LinkedIn or X.

So I created a system that takes my newsletter and returns 3 LinkedIn posts and 15 X (Twitter) posts.

Sometimes I write up to two or three newsletters a week, so that is a lot to repurpose into social posts.

It saves about 80% of my content creation time while I still retain my unique voice.

And it makes marketing sustainable for a solopreneur like me.

It’s like killing three birds with one stone.

I’m always looking for ways to make things easier without losing quality. You should, too.

Here are some mistakes to avoid

I made most of these in the initial stage.

Mistake 1: Writing beyond your scheduled time

Yes, I thought if I could just do a little more. I always get more ideas when time is almost up.

This is how you get burnout.

Now I stop a few seconds before time ends, and I have been doing great with this so far.

Mistake 2: Thinking you need Wi-Fi on

I thought I needed Wi-Fi on while writing for quick research, until I realized it was just another distraction.

Do your research at least a day before. For me, I get my research done on Sundays.

That way, I can focus on the writing within my writing block.

Mistake 3: Wanting to perfect your writing

Yes, this happens to everyone. You think your writing is not good enough, so you keep changing your words over and over again.

I noticed that you will always find something to change.

Yes, quality is good, but putting in the reps will make you better over time.

Do not overcomplicate it. Write, edit, and send.

You can always get better in the next newsletter.

Mistake 4: Correcting your words as you write

This one slowed down my writing time at the beginning. I thought I was doing the right thing.

But what I do now is different, which is what every top writer does.

I just write everything down all at once, without correcting my errors.

Then I correct them all at once on Sunday, which is when I edit my writing.

The 90 minutes Monday - Saturday are for writing, and Sundays are for editing.

Mistake 5: Trying to polish your writing

Most people end up stopping writing because they think it doesn’t sound good enough.

Everyone is a writer. We just write differently.

You will only find your way if you keep writing without copying everyone.

Learn the basics of writing, how to articulate your thoughts in a letter. Do not try to sound too fancy. Write as you talk.

One weekly high-value email versus high-frequency, lower-quality sends

I have seen people send out lower-quality newsletters every day.

Great for them, but if you want to do better in this new age, you have to stand out with quality.

In the age of technology and AI, lots of people have access to sending a daily newsletter with lower quality.

But only those who still write their newsletter themselves will stand out.

People know quality when they see it.

Lower-quality newsletters often end up in the junk folder.

Eating 10 low-quality foods doesn’t change the taste or the quality, and it can’t be compared to one high-quality food.

I use AI too, but not for my newsletter writing. You shouldn’t either.

You don’t want to sound like every other person out there.

​

People often ask me: “What types of content are most valued by your specific audience?”

I can’t really answer that. Only you can find out.

The best way to find out is to write and send out some newsletters. Then check your analytics to see which topics perform well and why.

You need to give people what they want and sometimes sprinkle yours in.

Remember, customers are always right, especially if they have money. Lols.

Here’s the bottom line:

You do not need more time to start writing your newsletter.

All you need is to remove distractions and take 20 minutes in the morning for focused writing.

If Emilija can, you can too.

Talk soon,

- Owol

P.S. Writing has changed my life and the lives of some people I know. Set your time, create your system, and stick to it. That’s all it takes.

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